About us and our Services
About us
At Hanlun Material and Logistics B.V., we are a dedicated distribution partner for brands creating smarter, design-driven products that support modern parents and families.
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Founded with a passion for practical innovation, we carefully curate and represent products that combine functionality, aesthetics, and thoughtful design — items we would proudly use in our own homes.
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With a deep understanding of the European market and a commitment to long-term partnerships, we work closely with brand owners to bring meaningful products to retail shelves, marketplaces, and end customers across the region.
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We don’t just distribute — we represent products we believe in.


Our Services
1. Distribution & Retail Placement
We help brands expand into Europe by securing placements in trusted retail channels — from online marketplaces and concept stores to major department stores and specialty retailers.
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2. Warehousing & Fulfillment
Our 2,000 sqm warehouse is equipped for efficient storage, order handling, and inventory management, ensuring reliable fulfillment for both B2B and B2C models.
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3. Brand Representation
We act as your local brand ambassador, communicating your values and story to the right audiences — including buyers, press, and strategic partners.
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4. Market Strategy & Localization
We guide our partners in adapting their messaging and pricing for European audiences, ensuring cultural relevance, compliance, and competitive positioning.
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5. Customer Service & After-Sales Support
We handle end-customer communication and service with care, helping you build trust and loyalty in new markets.